In this intriguing ethnography of a large American high-tech corporation, Gideon Kunda offers a critical analysis of its much celebrated "corporate culture." In his extensive study of the company's engineering division, Kunda uses detailed descriptions of everyday rituals and interactions in which the culture is brought to life, excerpts from in-depth interviews and a wide variety of corporate texts to vividly portray managerial attempts to design and impose the culture and the ways in which it